Liat Shomrat in her workspace, surrounded by art, greenery, and a Google UX certification, reflecting her design philosophy and structured creative environment.

Design Philosophy

5–7 minutes

Living Inside UX

Living Inside UX is my core philosophy. It means seeing beauty in everything and recognizing the user experience in every part of life. For me, this is a lens that never truly switches off.

I naturally observe how things work. I watch how people move through spaces, how environments guide decisions, and where friction appears in everyday interactions. Whether I am designing a digital platform or simply walking down a street, I find myself noticing systems, patterns, and small moments where clarity could be improved.

System 01

The Architecture of Two Worlds

My perspective was shaped by a mixed heritage. I grew up at the intersection of two distinct cultural worlds. One side was vibrant, warm, and rooted in strong traditions. The other emphasized structure, discipline, and reserve.

This duality taught me how to bridge emotion and logic. That balance is visible throughout my strategic design portfolio. I have spent my life learning how to harmonize contrasting influences into a single, cohesive whole.

My professional journey continues to reflect that balance. I design products that are technically precise while remaining deeply human. Logic and soul must coexist in every meaningful experience.

Roots

The Importance of Creative Roots

Family sits at the center of my life. We are a household of creators. Designing and developing are not just professions for us. They are part of how we live.

Everyone in my family is driven by the desire to build and evolve. Some create through code, others through design or composition. What connects us is curiosity and the instinct to improve what already exists.

Growing up in this environment reinforced a simple belief: design is not a task. It is a way of thinking.

Vitality

The Discipline of the Physical

Physical vitality has been important to me since childhood. The body is the primary interface through which we experience the world.

Movement helps maintain clarity and focus. Whether it is training on the treadmill, the elliptical, or practicing Pilates, physical activity resets the mind and restores mental energy.

This discipline also extends to my workspace. I use a wide curved monitor and a precision vertical mouse to maintain focus during long sessions of design work. Even my seating is intentional. My vibrant tropical floral chair provides both ergonomic support and a burst of creative energy.

This structure allows me to sustain the mental stamina required for a high-level design career that has now spanned more than twenty-five years.

Observation

The Uninterrupted Connection

When I walk my dog, I am still designing.

I observe how paths curve, how people move through space, and how environments guide behavior. I notice how nature organizes its hierarchies and how cities structure movement. I study the way shadows fall across buildings and how traffic patterns reveal hidden systems.

I see the UX of the street in every detail. My digital work grows directly from these physical observations. Remaining immersed in the real world ensures that my solutions stay grounded in genuine human behavior.

Synthesize

Teaching the Machine

I began incorporating AI into my toolbox about a year and a half ago.

There is an important distinction in my process. I guide the machine. I do not wait for it to guide me. AI helps refine my intent rather than define it.

Over time I have learned to orchestrate multiple models together. I allow them to interact and generate insights under my direction, while I curate the final outcome.

Tools such as Figma allow me to translate these explorations into structured systems. AI can process data and generate options, but the designer remains responsible for the vision. The machine can assist with intelligence. The human provides the soul.

Composition

The Harmony of the Whole

I believe in clean, purposeful design. Clutter and visual noise weaken an experience.

Nature should surround us because it restores clarity and perspective. In my own environment I keep trailing Philodendrons and white hamsa wall pieces that ground my workspace and support creativity.

In design, the goal is never just individual pixels. It is how every element works together as a composition. When something feels overwhelming, the system is not finished. Clarity is the highest form of respect for the user.

Pause

The Power of Distance

My process requires distance.

Stepping away from a design allows the mind to reset. When I return, hidden friction points become visible and missed opportunities reveal themselves.

I do not design through exhaustion. I design through clarity. Distance allows perspective to reset, enabling me to approach the work with the same fresh perspective that users will have.

LS 25

Authenticity Above All

After twenty-five years in this industry, one truth has remained constant.

People respond to authenticity.

Users want to trust what they see. Every design choice becomes part of that trust. When something is carefully crafted, people can feel it.

By surrounding myself with beauty, logic, and observation every day, I ensure that my work never becomes a template. It is always a deliberate response to the world around me.