About Liat Shomrat, Senior Product Designer
As a Senior Product Designer, my career began at the intersection of technical systems and design, following formal webmaster and web design certifications during the era of hand-coded websites. Although I chose to focus on the visual layer from the start, my technical training provided a strong understanding of how systems are built and how code shapes behavior. That foundation continues to influence how I approach digital product design today. I think in terms of structure, behavior, and implementation, not just visuals.
Early in my career, I worked as a web designer within a high-volume national digital services organization responsible for delivering and maintaining websites at significant scale. Operating in a competitive, performance-driven environment, I designed production websites for a large and diverse client base while collaborating closely with designers and developers. That period required speed, consistency, and the ability to work within standardized systems without sacrificing usability.
I later joined a SaaS-based hospitality technology company, where I worked for over a decade as a Branding & Design Specialist. My responsibilities extended beyond visual design; I developed and implemented customer-specific branding across live products and email systems, produced UI assets and layout systems, and maintained HTML and CSS for custom product implementations. Working within structured ticketing workflows, I supported large-scale product environments used in real operational settings while ensuring cross-browser and email client compatibility.
After completing the Google UX Design Professional Certificate, I expanded my focus into deeper product and system-level design. I design large-scale transactional systems in the fintech sector, including payer flows, merchant-facing experiences, and administrative dashboards. I build these systems from the ground up, focusing on clarity, structure, and usability across complex operational environments.
Most recently, over the past two years, I have been working closely alongside AI. Whether leveraging artificial intelligence as a partner in my daily design workflow, or exploring how AI shapes modern product experiences, I approach these emerging technologies through the same systemic lens. My goal is to ensure that algorithmic complexity is always translated into clear, intuitive, and highly functional interfaces.
Throughout every stage of my career, one principle has remained constant: the user comes first. Whether designing high-volume websites, SaaS product customizations, fintech transaction flows, or AI-integrated systems, my focus is on reducing friction and structuring complexity so that systems feel clear, stable, and reliable.