About Liat Shomrat, Senior Product Designer
As a Senior Product Designer, my career began where fine art, art history, technical systems, and visual design meet. With a Bachelor of Arts (B.A.) in Art and Art History and a deep, self-taught foundation as an autodidact who started out coding before transitioning into design, I blend classical visual composition with a firsthand understanding of how code shapes interaction. Because my roots are in front-end code, I speak the language of engineering, collaborate seamlessly with developers, and approach digital products through structure, behavior, and real implementation rather than surface visuals alone.
Early in my career, I worked as a web designer at a high-volume national digital services organization delivering and maintaining production websites at large scale. Working in a fast-paced environment taught me how to design for a diverse client base while collaborating closely with developers and fellow designers. It required speed, consistency, and a practical approach to standardized design systems that kept usability front and center.
I later joined a SaaS hospitality technology company as a Branding and Design Specialist. In that role, I created and implemented custom client branding across live web products and email platforms, designed UI assets and layout systems, and maintained production HTML and CSS. Working within structured product workflows, I supported real operational environments while ensuring reliable cross-browser and email client compatibility.
After earning the Google UX Design Professional Certificate, I expanded my focus into end-to-end product and system architecture. Today, I design complex transactional experiences in the fintech sector, including payer journeys, merchant platforms, and administrative dashboards. I build these systems from the ground up so that dense operational workflows feel intuitive and dependable for everyday users.
More recently, I have been integrating AI directly into my work. While I use artificial intelligence to sharpen research and design workflows, I never rely on AI blindly. AI makes mistakes, and it takes experienced human judgment to spot subtle user friction and recognize the exact moments where a person might get stuck and unable to move forward. My goal is to catch those roadblocks early and translate complex logic into calm, clear, and helpful human interfaces.
Across every project, one principle stays the same: the user comes first. Whether I am designing high-volume web platforms, multi-tenant SaaS products, fintech payment flows, or AI-assisted tools, I focus on removing friction so people can move through complex tasks with confidence.
