Liat Shomrat

Hello, I’m Liat,

Senior UX/UI Product Designer


About

I’m a Senior UX/UI Product Designer focused on building practical, production-ready interfaces for complex digital products.

My work centers on transactional UX and UI systems, including booking flows, data-driven screens, and multi-step user journeys, where clarity, structure, and usability directly impact outcomes. I specialize in creating clean, scalable interfaces that balance visual quality with functional precision across desktop and mobile.

I began my career in the early days of the web and have grown alongside modern product design workflows, from hand-coded layouts to component-driven systems in Figma. Today, I work primarily in Figma, building high-fidelity prototypes, component libraries, and responsive layouts that translate cleanly into development.

In recent years, I’ve worked extensively on hospitality-focused SaaS platforms, designing booking engines and transactional interfaces that reduced friction, improved navigation, and delivered consistent experiences across devices. My responsibilities included UX flow definition, UI system design, responsive layouts, and developer-ready assets.

I collaborate closely with developers, product teams, and QA to ensure designs are technically feasible and accurately implemented in production. My approach is hands-on and detail-oriented, with a strong focus on flow logic, edge cases, and real-world constraints.

I hold a Google UX Design Professional Certificate as part of my ongoing commitment to staying aligned with modern UX practices.

I’m comfortable working across complex systems and enjoy solving messy interface problems, especially where structure, hierarchy, and interaction design matter more than decoration.

My goal in every project is simple: build interfaces that are clear, usable, and ready for real users.

Tools & Workflow


Design & Systems:
Figma · Adobe Creative Suite
(Photoshop, Illustrator, InDesign)


Web & Implementation:
HTML · CSS · WordPress


AI (Workflow Support):
ChatGPT · Gemini

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Professional Feedback

“Liat was part of my team at YellowPages, and it was a pleasure working with her. She is a highly professional web designer, a fast learner of new technologies, detail-oriented, and consistently delivers high-quality work. Liat was always approachable and supportive of her colleagues, and she brought both skill and positivity to the team. I would confidently recommend her to anyone looking for a talented and reliable web designer.”

Former Manager, YellowPages

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