Liat Shomrat
Senior Product Designer
About Me
I am a Senior Product Designer specializing in Fintech, Transactional Systems, and SaaS Platforms. I design complex digital systems where payments, data flows, and operational tools must work seamlessly together. My focus is on transforming disconnected platforms into highly usable products, specifically building scalable payer journeys, merchant platforms, administrative dashboards, and end-to-end payment workflows.
My career began during the early era of hand-coded web systems. This foundation gave me a deep technical understanding of system architecture, implementation constraints, and production environments. Because I understand how code shapes behavior, I design with production in mind—bridging the gap between complex backend logic and clean, intuitive interfaces. Whether collaborating through Figma systems or aligning with HTML and CSS, I ensure the transition from design to development is seamless.
I firmly believe that if a user frequently faces confusion or hits a dead end, the system design has failed. My ultimate goal is to reduce workflow friction, especially for non-technical users navigating complex financial or operational tools. Through a balance of visual clarity and structural logic, I build systems that are not just visually refined, but stable, reliable, and effortlessly usable.
Professional Experience
- Leading the full redesign of a legacy payment platform (v2), transforming a complex and inconsistent system into a cohesive, scalable product.
- Defining system architecture, navigation frameworks, and end-to-end user flows across payer dashboards (web and mobile), merchant platforms, billing modules, and administrative tools.
- Designing transactional workflows, payer experiences, merchant interfaces, and internal operational environments from the ground up.
- Building and maintaining a structured design system in Figma to standardize interaction patterns and support scalable product growth.
- Partnering closely with the platform architect to ensure interface behavior aligns with business rules, permissions, and underlying data logic.
- Managed end-to-end design and branding for cloud-based hotel booking engines, applications, and automated email systems.
- Designed and maintained a complete library of UI assets, including custom icons, widgets, and interactive components.
- Acted as the lead bridge between customer brand standards and product implementation, ensuring consistency across all platforms.
- Handled and maintained HTML and CSS assets to support custom product implementations and branding requirements.
- Worked closely with software development teams to test new features and ensure accurate transitions from design to implementation.
- Spearheaded quality assurance for cross-browser compatibility and optimized branded emails for all major email clients.
- Designed and maintained hundreds of business websites and e-commerce platforms for a diverse range of clients.
- Delivered redesign projects focused on usability improvements and increasing user conversion rates.
- Created landing pages and visual concepts aligned with client branding and marketing goals.
- Collaborated closely with customer service and sales teams to ensure successful project delivery.
