Liat Shomrat

Hello, I’m Liat,

Senior UX/UI Designer & Branding Specialist

Currently open to new design opportunities


About

I specialize in designing user-friendly, high-quality interfaces that seamlessly blend traditional and modern web design principles, delivering precise and efficient results without compromising usability or visual clarity. I am highly proficient in Adobe Photoshop, Illustrator, InDesign, and Figma, creating interfaces that are both visually compelling and functionally robust, ensuring consistent user experiences across platforms and devices.

With a deep understanding of the evolution of web design, I have grown alongside the industry. I began by hand-coding websites in the early days of the web and have continuously adapted my workflow as the field evolved, adopting modern tools such as Figma for collaborative prototyping, scalable design systems, and streamlined design-to-development workflows. This progression reflects my long-term commitment to adaptability, innovation, and staying aligned with industry standards.

In my previous role, I worked extensively on UI/UX design, branding, and front-end customization for hospitality-focused SaaS platforms. My work centered on creating clean, consistent, and intuitive interfaces that improved navigation, reduced friction, and delivered visually balanced experiences across booking engines and transactional platforms. I designed high-fidelity prototypes, responsive layouts, and digital assets to ensure cohesion across multiple screens, devices, and environments.

I collaborated closely with developers, product teams, and QA, refining designs based on real-world feedback and ensuring that design intent translated accurately into production. I also contributed to marketing materials, presentations, and branded assets, maintaining alignment between product experience, messaging, and overall brand identity.

Throughout my career, I have contributed to a wide range of projects, including websites, e-commerce platforms, landing pages, and marketing campaigns. I am accustomed to working efficiently under tight deadlines, balancing speed with attention to detail to deliver consistently high-quality outcomes.

I work comfortably across diverse technical environments and maintain a strong interest in adopting new tools, platforms, and workflows to meet the evolving demands of the design industry. My expertise extends beyond visual design to include modern browser developer tools, structured design systems, and collaborative processes that support large-scale, cross-functional teams.

I am committed to ongoing professional growth and regularly update my skills through courses and certifications, including Google Career Certificates. Whether working independently or collaboratively, I approach every project with creativity, professionalism, and a user-centered mindset, viewing each design challenge as an opportunity to improve usability, engagement, and overall experience quality.

My Creative Stack/software Skills

Design & Prototyping:
Figma · Photoshop · Illustrator · InDesign

Web & Development:
HTML · CSS · WordPress

AI Tools:
ChatGPT & Gemini (UX Documentation & Creative Collaboration)

Qualifications & Certifications


I hold a Google UX Design Professional Certificate, achieved through the completion of seven comprehensive courses. This certification has equipped me with practical skills in UX principles, user-centered design, and prototyping, enhancing my ability to deliver engaging and effective user experiences.




For a detailed look at my certificate, 
please visit this link